Rationale


More About Earthinsite

Australia has become a world leader in the use of Earth observation data especially in fields such as mineral exploration geology, topographic mapping and weather forecasting/modelling.

Over the past few years the Earth observation market has been changing as the use of remotely-sensed data are being combined with other forms of spatial/temporal information and are being increasingly used by more people around Australia and the world. Earth observation data, until recently, have been exploited mostly by the non-renewable resources sector. As new data sources become available, providing better resolution and higher accuracy, the demand for Earth observation data in the renewable resources sector, which represents a much larger market, will increase significantly. Applications areas for remotely sensed data now include non-traditional disciplines such as land-use management, urban planning, enforcement and insurance as well as the established applications in geology, forestry, meteorology, climate change, etc.

Accessing and distributing spatial data has been plagued by the difficulties of identifying what is available, where it is located, and how it can be obtained. Physically obtaining a copy of data has normally involved the transfer of data by tape or CD-ROM either through the post or by going in person to collect it. Once a copy has been obtained the user is then presented with another whole raft of issues such as how the data can be processed, combined and used with other data or applications in a timely and cost effective manner.

The demand for spatial data is growing rapidly. With the growth of computer applications in mapping, Geographic Information Systems, image analysis and geographic/spatial databases, the demand for remotely sensed satellite and other map data is increasing faster than market analysis had anticipated.

Technologically developments continue in the area of hardware, software and communications. The continual evolution of the Internet - in particular the development of cross-platform application languages such as Java; the availability of secure servers; and the support of on-line commercial transactions (combined with developments in satellite remote sensing) - have combined to create much more favourable conditions for the development of a commercial network along the lines of Earthinsite.

Given this market climate, there is a widely acknowledged need in Australia to improve the distribution and accessibility of remotely sensed and complementary data through the establishment of a national distributed network. Such a network would service existing markets while assisting in the development of new markets and value added services by providing less expensive and more efficient access to data.

Such a network is Earthinsite, based on existing and emerging database and networking technologies, open systems standards and telecommunication services.

Earthinsite is aimed at:

  • developing systems and procedures that will reduce the overall and unit cost of the base line Earth observation data and decreasing the delays in the delivery of data and information to the user.

  • increasing the use of Earth observation and related spatial data and information within the renewable resource and environmental sectors.

  • providing a framework for informing, training and educating existing and potential new users, consultants adding value to Earth observation data and exporters of goods and services in the renewable resource, environmental and other sectors.

  • not only at servicing the existing market but also at assisting in the development of new markets by providing cheaper and more efficient access to a wide range of Earth observation and complementary data.

  • providing an infrastructure for easy, prompt and flexible access to spatial data and services, irrespective of where the user is located or where and how the data are stored.

  • providing a comprehensive interface to other systems, whether they are user application programs or large-scale business area systems.

  • providing a uniform, extensive, flexible, selective and rapid access to all spatial data and services, and to have those data and services presented in a form most beneficial to the user and/or the application to which it will be applied.

  • efficiently and effectively meeting the needs of its users.

Earthinsite is more than a remote access or simple data exchange system. The objective is for Earthinsite to be self-sustaining, with policies and procedures for gaining access to Earthinsite, setting up a user account, paying for data, connecting up data holdings, advertising data products, charging for data and providing for value-added resale of data etc.

Earthinsite is a transaction-based system that mediates between data/services and users and undertakes the management of data access and delivery, and data linking. Users will be able to access data without knowing or particularly caring how the data are physically stored.

Earthinsite will enable the sharing and exchange of data and services from on-line and off-line sources. In addition it will provide access to value added services that may or may not combine spatial data with other kinds of data. The network will serve groups both within and outside all levels of the Australian government, private individuals, corporations and educational institutions.

There is an anticipated increase in demand for specialist data analysis, synthesis and interpretation from the expanded user base of these data and information. Many of the decision makers using these data will not have the need or capacity for in-house specialists and will most likely wish to access Earthinsite through specific or specialist value added consultancies, acting essentially as nodes to the network.

Earthinsite will provide the infrastructure to support access to value-added services that government agencies or private corporation could provide without compromising the security and integrity of any data or services it accesses.

In concert with systems development, Earthinsite will create a surrounding policy and management framework that will ensure effective use and long term success of the system.

The benefits of Earthinsite are:

  • Better and easier access to spatial information and services
  • Growth of value added services industries both domestic and export oriented
  • Increased transfer of information and services to regional and remote Australia
  • Increased exchange and shareability of spatial information
  • Support for improved quality, integrity and currency of spatial information
  • A framework for integrated land information management
  • Support for cooperative land management and planning
  • Increased access by the private sector and the public to spatial information


Earthinsite will be developed in stages providing further iteration that allows frequent review by all stakeholders and evolutionary systems development to meet emerging needs. A system that can provide significant utility early, and can then be incrementally grown without undermining system integrity and providing a system that is adaptable to new policies and requirements. It will also create an open system that can support third party development.

It is a complex distribution system developed and implemented with consideration for the environment in which it will run.

Earthinsite has immense strategic importance for Australia. If implemented as a national management mechanism it would be able to carry the information component of Australia's land, resource and environmental sectors and be used in the management of all those activities.

Earthinsite has considerable benefit to Australia by the use of these data and information in the public domains for environmental and other monitoring, research and development, teaching, mapping and so on. Earthinsite will aim to address issues related to stimulating the further development of the private sector in Australia and its potential to export goods and services into the Asian region.

Earthinsite and the experience gained in its ongoing development may be considered as having considerable value-added export potential.

In developing Earthinsite we are creating an application services layer which deals with Earth observation data, derived information, other spatial data and services fitting the requirements of:

  • the diversity of consumers and information providers
  • the evolutionary character of network development
  • the importance of metadata
  • autonomy of information and service providers.


New and Innovative Project to Increase the Competitiveness of Australian Industry

The mission of Earthinsite is to provide Australian industry, value-adding services with cost effective, prompt and versatile access to all forms of geographic information and space derived imagery. Earthinsite will be one of the first systems in the world to directly connect, via an electronic network, individual users, data archives and value added companies and organisations.

The system will offer a uniform on-line service where industry and other users can identify, query, browse, select and order a range of environmental, resource based, spatial and other information from geographically diverse Commonwealth, State private and international data bases and value added service organisations.

Earthinsite, apart from reducing enormously the cost and timeliness in obtaining time crucial information, will enhance and encourage the practical use of geographic information and imagery.

Australia is well recognised internationally for its use of geographic and satellite imagery technology for land and resource management practises, town planning, emergency services, crop and soil assessment and other value-adding services. However, these technologies rest on a large number of diverse data sources and archives which rest in the public, predominantly Commonwealth, sector.

There is currently no coordinated means which allows the merging and utilisation of these data sets to extract the maximum national economic and public benefit which the current digital on-line technology can provide. The acquisition by industry and value added service providers of the current basic spatial information held by public sector agencies is predominantly by pre-electronic means.

An Earthinsite system will provide the platform for Australian expertise and value added services in spatial information and satellite imagery interpretation to be exported to SE Asia and the Middle East. Some of the specific value-added services which Australian industry currently offers based on spatial and satellite imagery interpretation are:

  • soil moisture, salinity and crop evaluation
  • vegetative cover, forest management and logging
  • flood assessment & control, catchment management
  • fisheries
  • emergency fire services, weather monitoring
  • custom and immigration barrier control
  • mineral exploration, environmental and pollution monitoring


The value of such services in SE Asia and the Middle East are estimated to be about $400 million by the year 2005.

Earthinsite is a world class Australian innovation. The only known comparable system is the Canadian CEONET system which the Canadian Government is funding.

Utilisation of Open Standards or Public Specifications

The user access software component of Earthinsite will be portable and designed to run on multiple software and hardware platforms. Where applicable Earthinsite will be developed to meet and adhere to generally accepted data communications and interface standards. Development of Earthinsite will adhere to the principles of open systems and specific vendor independence.

Marketing and Dissemination of Project Outcomes

The quantities of data produced by remote sensing platforms is enormous. Consequently, data is sold to the end user or organisation usually in large amounts stored on magnetic computer media, such as tapes and discs. This can lead to delays between data recording and delivery to the user and because of the media used often the data sets purchased contain more information than required by the user. As a result the data is sometimes priced too high for certain applications. To overcome these problems the remote sensing community has for some time discussed the desirability of delivering data to the user in electronic form using the public telecommunications network.

With the advent of the Internet and the World Wide Web, the technology for data delivery to the end user by electronic means is now available and readily accessible and can significantly expand commercial and public sector use of the data. Earthinsite has been developed to demonstrate this capability and more than that, commercial value adding firms can also develop and sell their products electronically, through electronic commerce.

As with any service developed on the Internet, or similar open system arrangements, Earthinsite will grow ultimately in a way determined by its users. The initial concept is shown functionally in the figure below to illustrate how the end users, system manager, value adders and data suppliers are linked. Earthinsite architecture will be designed to complement data providers facilities and will seamlessly integrate into their operations. All data providers will retain control and independence of their operations.


Because of the ease of access to Internet services with even moderate computing and communications facilities it is expected that the availability of Earthinsite will help the market for space and aircraft derived goods and services to increase. Even the small primary producer or environmental agency will have ready access to data and products in a time scale suited to their application.

Earthinsite will provide a forum to advertise, and an avenue to distribute Australian value-added Earth observation and geomatics information products and services.

As well as the system being marketed through the Internet, promotion of the system will be through the relevant industry journals, eg: targeting the space community, farming community etc. and via the value added service providers.

Industry has been aware of Earthinsite under its original names AEON and AEDOL since they were first touted back in 1994 and they have been awaiting progression of the concept since that time. Earthinsite's capabilities are a much needed resource for the Australian community at large.


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